When forming creative ideas, it’s important to step outside of your personal mental state and think outside the box. After all, the best ideas are usually ones that have been sitting in front of us all along. We’ve just grown so used to the status quo that we don’t consider them as viable options!

If your goal is to dazzle customers and have your competitors thinking, “Why didn’t we think of that?” Your best bet is to put down your ego and embrace new ways of problem solving.

One of my favourite methods of doing this is to practice the “yes, and…” approach to brainstorming. When someone shares an idea that you can’t immediately get on board with, add to it with “yes, and” instead of brushing it off.

Sometimes it can be easier to veto an idea than work through it, but in saying “no,” you’re also limiting your perspective and ability to think through an idea to its full potential.

In other words, saying “no” in the creative process leaves good ideas on the table.

Maybe at first glance, an idea doesn’t seem appealing, but with a little more discussion and brainstorming, you could flesh out the next big thing that takes your business to the next level!